Marketing Plan Title

BROADCAST OUTLETS:

In the current media landscape there are more venues for broadcast than ever before, and many that are hungry for exciting, economically produced, but high-quality content. Even PBS is actually a network of many broadcasters, each of whom can offer content for national distribution. Cable channels such as HBO, Showtime, and the History Channel will also be viable options for broadcast. Additionally Netflix, Amazon Streaming, and other non-traditional broadcast mediums make the options for distribution plentiful.

WHAT MAKES THE FILM DESIRABLE TO BROADCASTERS:

The incredible drama of these stories, and their relevance to current events, will make the film very attractive to media buyers. The subject matter also provides a build in audience of millions of people who are personally invested in having the story of labor history told, and who will spread excitement about the broadcast. A look at the buzz on labor union blogs gives just a hint of the word of mouth marketing that this demographic will provide. To see examples click here.

OUR INDEPENDENT STRATEGY:

We plan to remain independent until completion of the film so that we can control the content. We believe it is important to have the story told without compromise. Once the film completed and the power of the story is apparent, we will present it to broadcasters and consider the best deal to reach a wide audience.

EDUCATIONAL PACKAGE:

Every week we receive calls and emails from college professors asking if they can get a copy of the film for use in the classroom. To meet this demand we will produce a comprehensive educational package available for universities that include additional source materials, education guides, and access to an educational website. We have also received a tentative offer from the Media Education Foundation for educational distribution rights.

ADDITIONAL MEDIA:

We will also publish a book of transcripts of the full interviews for historical and academic use.

MARKETING:

We currently have a very active online outreach campaign on Facebook, Twitter, YouTube, and Tumblir. The Facebook page engages our many thousands of followers in daily discussions and debates on labor issues, informs people on labor history events, and creates interest and support for the film.

We have received press coverage in publications such as:

Director Caeser Pink has been interviewed on the following radio stations to discuss the film:

FILM FESTIVALS:

A theatrical version of the film will be sent to festivals around the world including the Festival de Cannes, the Toronto International Film Festival, South by Southwest, the International Documentary Festival Amsterdam, the Berlin International Film Festival, the New York Film Festival, and the Telluride Film Festival.

COMMUNITY OUTREACH:

We also plan to make the film available for labor unions and worker centers to view at private screenings in select locations.
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